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ISO 20671-1:2021

Brand evaluation - Part 1: Principles and fundamentals
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ISO 20671-1:2021

Brand evaluation - Part 1: Principles and fundamentals

ISO 20671-1:2021

This document specifies the fundamentals and principles for brand evaluation, including an integrated framework for brand evaluation containing necessary brand input elements, output dimensions and sample indicators.

This document can be used in internal and external brand evaluation.

SDO ISO: International Organization for Standardization
Document Number ISO 20671
Publication Date Not Available
Language en - English
Page Count
Revision Level
Supercedes
Committee ISO/TC 289
Publish Date Document Id Type View
Not Available ISO 20671-1:2021 Revision