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ISO 10668:2010

Brand valuation - Requirements for monetary brand valuation
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ISO 10668:2010

Brand valuation - Requirements for monetary brand valuation

ISO 10668:2010

ISO 10668:2010 specifies requirements for procedures and methods of monetary brand value measurement.

ISO 10668:2010 specifies a framework for brand valuation, including objectives, bases of valuation, approaches to valuation, methods of valuation and sourcing of quality data and assumptions. It also specifies methods for reporting the results of such valuation.

SDO ISO: International Organization for Standardization
Document Number ISO 10668
Publication Date Not Available
Language en - English
Page Count
Revision Level
Supercedes
Committee ISO/TC 231
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